Events
The ”Lucozade Final 11 League” featuring Fortnite | Win the PS5 with Accessories and More
We are proud to announce that we will be managing the Lucozade Final 11 League, featuring Fortnite, running from Friday July 9th – Saturday August 28th, 2021. It’s been quite the exciting process behind the scenes working with the Lucozade team, and we can’t wait to share this experience with all of you out there.
This league will be online, with the finals being an in-person, physical event. Both stages, league and finals, will be streamed online for spectators. The league is open to casual and avid gamers alike. Check out what’s up for grabs below, followed by key dates:
PRIZES
First Place: PlayStation 5 825GB standalone console with the following accessories and games:
- Accessories: White DualSense Controller. DualSense Charging Station. Media Remote. Pulse 3D Wireless Headset.
- Games: “Marvel’s Spider-Man: Miles Morales Ultimate Edition”. Sony PS5 Game “Demon’s Souls Remake”. Sony PS5 Game “NBA 2K21”.
Second Place: PlayStation 4 VR Kit.
Third Place: Nintendo Switch Lite.
Fourth Place to Eleventh Place: each will get a voucher worth KES. 2,500 (two thousand, five hundred Kenya Shillings) only, redeemable only at GameChanger branches across the country
CALENDAR OF EVENTS:
Registration phase: Friday July 9th – Thursday July 29th.
[CLICK HERE TO REGISTER]
Players’ Conference:
Saturday July 31st.
Sunday August 1st.
Monday August 9th.
League Dates:
Round One: Saturday August 7th (1pm – 5pm).
Round Two: Saturday August 14th (1pm – 5pm).
Round Three: Saturday August 21st (1pm – 5pm).
Finals:
Saturday August 28th, 2021.
Download the Terms & Conditions here
Here’s the official press release:
LUCOZADE BOOST LAUNCHES FINAL LEAGUE 11 GAMING CHAMPIONSHIP
A knockout tournament for avid Kenyan gamers designed to put their mental skills to the test.
July 14th 2021 – Lucozade Boost, Suntory Beverage & Food Limited soft drinks brand proudly unveils its first online gaming championship for Africa titled ‘LUCOZADE FINAL 11 LEAGUE’ hosted exclusively in Kenya and open to Kenyan residents. The League will run through July and August with knockout stages culminating in a grand finale event where the final 11 will battle it out to be awarded League Champion Winner.
Participants are invited to register-for-free (https://lucozade.co.ke/register/) to battle it out in a series of Fortnite Battle Royale games set over the course of 3 weekends. Each weekend will present a different challenge designed to test their resourcefulness, skills and mental determination, precisely all the attributes LUCOZADE BOOST energises in players. Each knockout stage and the final event will be streamed live to view for fans via the official Lucozade Youtube channel.
Covid19 has accelerated the popularity of online gaming locally. Over the past 12 months gaming downloads increased by 55% placing Kenya as the FIFTH country worldwide for fastest gaming downloads behind India and Nigeria. Interestingly 72% of Kenyans are casual gamers, with the majority being women aged 18-34. Whilst 7% are frequent gamers made up of men.
With this increase in numbers but also the diversity of the player, LUCOZADE BOOST believes the time is right for an inclusive gaming league championship. This is further highlighted by the imminent launch of the Kenyan Esport division. LUCOZADE BOOST champions positive mental and physical power giving contestants the essential ‘Energy To Get Through It’ when the stakes are high during the virtual battle. Noted female Kenyan pro-gamer QUEEN ARROW (Kenya’s first female professional esports athelete) will be endorsing the league encouraging and guiding young players to participate.
Wanjiru Njenga, Head of Marketing, Suntory Beverage & Food notes “At Lucozade we believe in living life to the full. No matter what it throws at you. Whether it’s hustling through the day, on the sporting field or outwitting competitors in Fortnite Battle Royale. We’re here to encourage healthy competition and to give a young Kenyan generation the platform to challenge themselves against their peers. The Lucozade Final 11 League is here to help put them on the African gaming map”.
How it will the league work?
- Contestants are invited to register to participate online at (https://lucozade.co.ke/register/). and can be played on a host of operating platforms for free. Players under the age of 18years old must obtain parental/ guardian consent.
- The league phase will take place across three weekends, with a different set of challenges per weekend commencing from July 24th. Contestants must prove themselves and amass as many points as possible while creating something exciting for fans to watch.
- At the end of the three weekends, an Ultimate Leaderboard will unveil the Final 11.
- The Final 11 will compete at a live grand play off (MoH Covid compliant) at the end of August in Nairobi. The event and game will be live streamed for fans across the country.
- Winner will be awarded a highly coveted Playstation 5 console valued at over $800 and other prizes. Runner-up will be awarded a Playstation VR kit valued at over$500.
Overseeing the Lucozade Final 11 League format, game execution and maintaining a fair play system is Kenyan entertainment company Movie Jabber, to industry experts within the gaming, film and pop-culture field.
*Entry to the Lucozade Final 11 League is subject to terms and conditions.
