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EAST AFRICA BOX OFFICE | Mad Max: Fury Road Not Strong Enough to Beat The Avengers
The Avengers: Age of Ultron firmly clenched the number one spot in East Africa for the third weekend in a row. Although this doesn’t mean that Mad Max: Fury Road was less preferred, it simply came down to premium ticket pricing as a result of IMAX Kenya not getting an IMAX format of George Miller’s current master-piece. This factor was the only reason Joss Whedon’s last Marvel film came out on top.
IMAX Kenya contribute very strongly to the regions’s overall Box Office figures by a healthy percentage, with The Avengers currently running solo, the $$ figure return was bound to be in there favour 😉
Despite outperforming Mad Max globally two times over in its opening weekend on May 15, Pitch Perfect 2 comes in at #3 in East Africa. Safe to say the ‘threequel’ is on its way!
| THIS WK | LAST WK | TITLE | STUDIO | WKND GROSS KSHS. | TOTAL GROSS KSHS. | RELEASE DATE | WKS IN RUNNING |
| 1 | 1 | AVENGERS: AGE OF ULTRON | DISNEY | 2,625,961 | 26,309,891 | 30-Apr-15 | 3 |
| 2 | NEW | MAD MAX : FURY ROAD | WARNER | 2,375,645 | 2,349,249 | 15-May-15 | 1 |
| 3 | NEW | PITCH PERFECT 2 | UNIVERSAL | 1,468,887 | 1,468,887 | 15-May-15 | 1 |
| 4 | 4 | HOME | FOX | 166,345 | 4,696,745 | 20-Mar-15 | 8 |
| 5 | 3 | FAST AND FURIOUS 7 | UNIVERSAL | 158,373 | 49,220,737 | 3-Apr-15 | 7 |
| 6 | 2 | THE GUNMAN | BLACKSHEEP | 77,852 | 1,251,875 | 8-May-15 | 2 |
| 7 | 5 | THE LONGEST RIDE | FOX | 47,261 | 998,729 | 24-Apr-15 | 4 |
| 8 | NEW | CHILD 44 | TMES MEDIA FILMS | 45,665 | 45,256 | 15-May-15 | 1 |
| 9 | 6 | PADDINGTON | BLACKSHEEP | 6,384 | 573,546 | 24-Apr-15 | 4 |
| 10 | 7 | PAUL BLART : MALL COP 2 | COLUMBIA | 3,018 | 1,367,236 | 15-Apr-15 | 4 |
RELEASES THIS WEEKEND:
Disney’s Tomorrowland starring George Clooney, Hugh Laurie, Raffey Cassidy, Thomas Robinson, Britt Robertson opens this Friday May 22 in conventional theaters and IMAX Kenya, so expect a boost in its figures the first weekend. It’s not necessarily an all-out Sci-Fi/Action/Adventure so it’s final performance is a bit in the grey area for now, given the preferred genre taste of our region. But surprises are welcome and known to happen 😉
The Poltergeist hopes to scare up some good numbers when it premieres this weekend too. But horrors have never had a good track record in cinema in terms of returns. This weekend may most likely be The Avengers last weekend at #1 and Mad Max: Fury Road may just slide, but let’s not forget Dwayne’ The Rock’ Johnson’s San Andreas releasing May 29…
DISCLAIMER: Figures based on estimates submitted by cinemas. Movie Jabber will not be held responsible for figures erroneously submitted.