The Avengers: Age of Ultron firmly clenched the number one spot in East Africa for the third weekend in a row. Although this doesn’t mean that Mad Max: Fury Road was less preferred, it simply came down to premium ticket pricing as a result of IMAX Kenya not getting an IMAX format of George Miller’s current master-piece. This factor was the only reason Joss Whedon’s last Marvel film came out on top.
IMAX Kenya contribute very strongly to the regions’s overall Box Office figures by a healthy percentage, with The Avengers currently running solo, the $$ figure return was bound to be in there favour 😉
Despite outperforming Mad Max globally two times over in its opening weekend on May 15, Pitch Perfect 2 comes in at #3 in East Africa. Safe to say the ‘threequel’ is on its way!
|THIS WK||LAST WK||TITLE||STUDIO||WKND GROSS KSHS.||TOTAL GROSS KSHS.||RELEASE DATE||WKS IN RUNNING|
|1||1||AVENGERS: AGE OF ULTRON||DISNEY||2,625,961||26,309,891||30-Apr-15||3|
|2||NEW||MAD MAX : FURY ROAD||WARNER||2,375,645||2,349,249||15-May-15||1|
|3||NEW||PITCH PERFECT 2||UNIVERSAL||1,468,887||1,468,887||15-May-15||1|
|5||3||FAST AND FURIOUS 7||UNIVERSAL||158,373||49,220,737||3-Apr-15||7|
|7||5||THE LONGEST RIDE||FOX||47,261||998,729||24-Apr-15||4|
|8||NEW||CHILD 44||TMES MEDIA FILMS||45,665||45,256||15-May-15||1|
|10||7||PAUL BLART : MALL COP 2||COLUMBIA||3,018||1,367,236||15-Apr-15||4|
RELEASES THIS WEEKEND:
Disney’s Tomorrowland starring George Clooney, Hugh Laurie, Raffey Cassidy, Thomas Robinson, Britt Robertson opens this Friday May 22 in conventional theaters and IMAX Kenya, so expect a boost in its figures the first weekend. It’s not necessarily an all-out Sci-Fi/Action/Adventure so it’s final performance is a bit in the grey area for now, given the preferred genre taste of our region. But surprises are welcome and known to happen 😉
The Poltergeist hopes to scare up some good numbers when it premieres this weekend too. But horrors have never had a good track record in cinema in terms of returns. This weekend may most likely be The Avengers last weekend at #1 and Mad Max: Fury Road may just slide, but let’s not forget Dwayne’ The Rock’ Johnson’s San Andreas releasing May 29…
DISCLAIMER: Figures based on estimates submitted by cinemas. Movie Jabber will not be held responsible for figures erroneously submitted.